Resume
BUSINESS
Kleenex® Global Design Manager: Kimberly-Clark. December 2012 – Present
- Leading the deployment of design strategies, tools & processes for an iconic $1.4B global brand to support sustainable growth globally
- Shaping the strategic direction and managing the $2.25MM North American design budget working with 2 senior designers
- Managing initiatives for long term growth and innovation across the portfolio with external design agencies & cross-functional teams
- Providing design leadership & trend forecasting in the area of print, pattern & color
Cottonelle® Design Manager: Kimberly-Clark. August 2011 – December 2012
- Led the development of the design strategy and sensory brand language for Cottonelle®
- Directed and implemented packaging refresh across the entire Cottonelle® portfolio on time and within budget
- Managed external design resources and cross-functional teams to integrate design globally for leadership bath
Art Director at Madison & Mott Inc.: Design Studio April 2007 – August 2010
- Hands on designer part of a small team leading identity systems, web design, and on-line marketing campaigns
- Conducted market research, competitive analysis, consumer/market trends to inform strategic design solutions
- Collaborated with studio executives to create new business proposals and presentations
Art Director at The Levinson Group: Advertising Agency March 2006 – April 2007
- Collaborated with copywriters and studio designers on integrated marketing campaigns for entertainment and healthcare clients
- Managed client relationships & internal communications, maintained studio meeting schedule, and provided vendor support
Design
- Editorial Contributor: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands (2012, Rockport)
- Interview: Why Effective Branding is About the Study of Human Behavior (2013, PSFK LABS)
- Contributer: Global Color Research™ Limited: Mix Trends Colour Forecast (Spring & Fall 2013, Spring & Fall 2014, Spring & Fall 2015)
Culture
School of Visual Arts: Masters of Branding
Marketing & Strategy 2010 – 2011 l Graduate Thesis with Proctor & Gamble: Fredric Fekkai
Pratt Institute: Bachelor of Fine Arts Communications Design
Art Direction/Advertising 2001-2005 l Thesis featured in ‘Best of the Best’ Senior Show
Boston University: Graduate Mass Communications
Study Abroad: London, England. Summer 2005 l Internship WCRS London